Marketing and Communications

National & Local Television Campaigns

National Campaign - Our 2017 ad campaign features a poignant TV spot that never mentions “home” but allows you to feel the importance of it. The spot shows people at home and away acknowledging there is truly no place like home. Our agents help people reach this special place.

National Marketing

Berkshire Hathaway HomeServices runs national television and print ad campaigns:

  • Television commercial airs on national cable
  • Print runs in major publications, including the Wall Street Journal
  • Digital advertising
  • Social Media campaign
  • Sponsorship of the HGTV series 'Fixer Upper' featuring Chip and Joanna Gaines

We support the national Good to Know.® campaign that builds awareness for the Berkshire Hathaway HomeServices brand on a national scale. The campaign identifies our sales professionals as being 'good to know' when navigating the complicated process of buying or selling a home.

Regional Marketing

Along with our national marketing strength, we provide our agents with regional social, online and print marketing systems and support. Rather than generic and preprinted materials, our agents utilize customized marketing tools to satisfy the unique needs of every client. Our marketing services include Homefinding Guides and HomeSelling Proposals, Property Marketing Flyers, targeted Direct Mail Programs, Seller Property Videos, Luxury CollectionSM materials and much more.